The Edition
I concepted and designed an illustrated cocktail menu for The New York Edition, showcasing a curated selection of signature drinks crafted by the hotel’s bar team. The menu brings The Edition’s refined approach to mixology to life through a series of whimsical, hand-drawn illustrations paired with narrative descriptions that capture the personality and flavor of each cocktail.
Inspired by the elegance of the Lobby Bar and the iconic Madison Avenue Clocktower, the booklet blends artistic charm with the sophistication of The Edition brand. Each spread transforms a drink into a visual and sensory story highlighting its ingredients, mood, and the intention behind its creation.
