Tanu Vasu shapes the visual language of global luxury brands through artful storytelling, translating their distinct iconography and brand DNA into imagery that is at once whimsical, sophisticated, and unforgettable. Her work celebrates the glamour of the world around her, creating fantastical scenes infused with a magical essence that elevates brand narratives.
Through masterful ink and etching techniques, layered with soft, evocative pastels, Tanu constructs intricate, multi-dimensional worlds drawn from the minutiae of everyday life. Her compositions pulse with energy, guiding audiences through immersive experiences where characters, spaces, and iconic symbols come alive with personality and charm.
Tanu develops concept, art direction, and illustration with an exacting attention to detail, ensuring that each campaign, collaboration, or installation captures the essence of luxury while leaving a distinct visual imprint. Her work is recognized not only for its aesthetic richness but for its capacity to define a brand’s voice across global campaigns.
Select Clients: LVMH, Tiffany & Co., Christian Dior, Fairmont Hotels, Bergdorf Goodman, Fifth Avenue New York, Veronica Beard, Rosewood Hotels, Reformation, The Plaza Hotel, Brooks Brothers, The Carlyle, Marvis, Park Hyatt, Venus Et Fleur, The Beverly Hills Hotel, The Dorchester Collection, Malin + Goetz, The Four Seasons, Mandarin Oriental, The Frick Collection, Neiman Marcus, Supergoop!, Kylie Minogue, Rachel Zoe, Airmail, Vogue, Tata Harper, and more.
Featured In: Elle Magazine, Airmail, Condé Nast Traveler, Harper’s Bazaar, Corriere della Sera, Fashionista, The Zoe Report, Fashion Journal, TimeOut, NBC, New York Times, Vogue, and others.

