I created a refined summertime campaign for the iconic Central Park Boathouse, a landmark deeply woven into the cultural and historical fabric of New York City. Honoring its storied past and the enduring allure of Central Park, I designed an elegant keepsake featuring a detachable illustrated postcard that beautifully captures the park’s legacy. Inspired by Central Park’s 19th-century origins, my design pays homage to Frederick Law Olmsted and Calvert Vaux’s visionary landscape architecture, the Boathouse’s evolution as a cherished gathering place, and its role in New York’s social and literary history. This luxurious and thoughtfully crafted piece allows guests to take home a fragment of the park’s timeless charm, transforming their experience into a lasting memory.