Brooks Brothers
I created a body of work in collaboration with Brooks Brothers to celebrate the opening of their global flagship store. The series included illustrations and artworks featuring archival mannequins, storefront moments, and key scenes from Brooks Brothers’ storied history. Each piece drew inspiration directly from the brand’s extensive archive, capturing its timeless heritage and craftsmanship.
The collection celebrated different eras of the Brooks Brothers legacy, from early mannequin illustrations showcasing garments from the 1820s catalogs, to historical details like a 1929 map of Boston, all reimagined through my whimsical artistic lens.The map was created specifically to commemorate the global flagship opening. Designed in the spirit of vintage mailers, it was distributed to hundreds of thousands of New York residents to announce the new store’s arrival and evoke a sense of old-world charm.
In addition, the artworks were showcased during Brooks Brothers’ exclusive launch dinner, adding an elevated creative layer to the event. To further celebrate and promote the opening, there was also a citywide activation featuring a custom Brooks Brothers coffee cart, branded coffee cups, and accompanying newspapers distributed around New York, a thoughtful touch that brought the heritage-inspired campaign to life and invited the public to experience the new flagship firsthand.
